What is the best price for a photo?

I just saw this post over on Pixiq about how much should you charge for a photograph. Naturally this is a really relevant topic here at Frozen Event.

While we let photographers choose their own prices, a number of our photographers have asked for advice on this exact question. They are asking for something more specific to their situation than “Your photo is worth only as much as someone is prepared to pay for it”. While that is the right answer the question – it does tend to lead the follow on question “what is someone prepared to pay for your photo?”

So I thought it might be useful to see examples of photos for sale, and what photographers are charging for those photos on Frozen Event.

The first type of event we started selling photos for was student dance competitions. You can see some examples here, here, and here. For this photos the target market consists of university students who don’t have much disposable income. After some trial and error with a few photographers, we discovered that the ideal price for small and large digital images is 99p and £1.79 respectively (that’s about $1.50 and $3). Not a huge amount, but when you consider there can be up to a thousand students at a single competition, it doesn’t work out too bad for the photographer.

As a second example, this album is selling photos for a theatre production. Here the photographer charged the same prices, and sold photos, but the small number of people interested in buying photos (basically just the cast) means it wasn’t so feasible. Next time I would suggest a higher price, to find out if they still sell.

Finally, this set of photos was taken for a dance show held the London Erotica Festival (NSFW). The prices were higher this time, at £2 and £3 for small and large photos (about $2.15 and $4.75), and again they sold. This time I personally thought the prices were way too low, and they would have sold just as well at a higher price.

This is just a sample of the prices we have tried here, and we are a long way from yet being able to answer the question of what people are prepared to pay for a photo. To my mind, the answer is that people are probably willing to pay more than you think.

Do you have an opinion on photo pricing? Let me know in the comments!

One thought on “What is the best price for a photo?”

  1. First ,it depends geographically were you are and what type of photography , People photography is easiest to obtain and lowest pay as there now is a lot of amatures with very good cameras that basically do all the work “and trust me some are good”so you have to compete on quality to get the work and like I said not much pay.
    Second is events ,action photography ,and that is physically tiring but rewarding as you get the edge in definately being a professional in coming this far and thus charging higher if not highest, but then again you come across very well established others photographers who are working for very established magazine and you have to stay a float hoping one day your pic gets picked up as you keep knocking their doors ,but let me be honest to say that it is who you know here and not what you know “which is sad for some of us”so it is important to be polite in all your dealings as you never know who is listening .
    Third is the picture stock and the interne..yes you get exposed and so forth but you have to be wary that some day when you branch on your own and need to publish photos that belongs to you on your own web site there may be ristriction to some agreements you have made wit these other photo websites.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>