Tag Archives: selling photos

How to start selling your photos

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Photo Credit: Charles Smith

Photography can be a very expensive hobby. Lenses, strobes, tripods, it all adds up. Like many other photographers, you are probably thinking of covering some of these costs by selling your photos. It’s simple, risk free, and can be very effective. Not only do you earn some cash, but the fact that people are parting with their hard earned money for something you created gives you a great feeling of doing something worth while.

However not everyone knows how to get started selling their photos. In this post, I’m going to explain one approach to selling your first photos. It’s by no means the only option, and I suspect I will write about other options in the future, so be sure to subscribe to our RSS feed to make sure you don’t miss that. In fact, if you started selling photos via another path, let me know in the comments below.

The approach I’m going to cover is how I first got started. It doesn’t require any special equipment (though that always helps*) and there is almost certainly a chance to do this in your local area: photographing amateur sporting events and then selling individual photos online.

(* for some action shots, especially indoor ones, fast lenses do make a big difference, but there are plenty of other photos you can go for)

Step 1 – Take some photos

Obviously you need to start with taking some photos to sell. Local amateur sports events make a great starting place, for several reasons:

  • They are generally public, so there are no issues with being allowed to take photos.
  • They are often uncrowded, so getting close enough to take photos is easy.
  • Most players/athletes, or the friends and family, are really keen to get good photos of themselves, so they make good customers.

I suggest you visit the local weekend league of whatever amateur sport is near you, and spend a few hours taking photos. Hopefully you are comfortable with your camera’s autofocus, and autoexposure. That means you can concentrate on trying to get well composed photos, and capture any emotion; there is normally plenty of emotion at any sporting event.  The first time you try this, expect to take something of the order of a thousand photos, and don’t worry if not many of them are good.

Do this a few times, you will find that you feel confident that you can always get a few good photos for any game you go to.

Step 2 – Talk to potential customers

After the game (or match/race/whatever) it’s quite likely that some of the players will approach you, and ask if you got any good photos. If they don’t, pick one or two of the good photos and approach the players in the photo. Don’t try and sell them the photos, just show them the camera and say “Hey, I got a good photo of you”.

Listen to what they think of the photo. It’s probably different to what you think of it. While you will be judging the photo by checking to see if it is sharp, well exposed and so on, they will be judging it based on how good they look, and if the photo shows them doing the right thing.

After you talk to a few people, you will feel comfortable showing people, even strangers, your work. You should start to have an idea what constitutes a good photo for whatever sport you are shooting.

Step 3 – Start to distribute your photos

It won’t be long before you start getting photos that both you and the subject agree are good. At this point you can offer to send them a copy of it. There are a few different approaches here, but I am a fan of giving them a small size JPEG, with your logo discreetly in one corner. Tell them you would normally charge $10 or so (or £10 / whatever local currency works for you), but as your still experimenting you are not charging yet.They will probably use it as Facebook profile picture, and if the logo isn’t too overbearing, there is no reason for them to crop it out. This establishes you in their mind, and in the minds of everyone who sees your photos, as a photographer.

Once you have done this, you will feel comfortable describing yourself as a “real” photographer (whatever that means to you).

Step 4 – Start selling your photos

Now is the time to start making your photos available for sale. No surprise that I’m going to recommend you use FrozenEvent for this. Just set your prices, upload some photos, and they will be ready for sale.

You will need to market your photos. It’s not an evil thing to do, it’s simply a fact that no-one will buy a photo if they don’t know its for sale. Tell the players about your album, send them a link, and use the Facebook Push feature in FrozenEvent. This will get visitors coming to your album, and some of them will start to buy.

Once you get a few emails telling you that your photos are selling,  you can start thinking about what lens to buy next.

That’s it. I’ve kept each step as brief as I can, though I could go into more detail in a number of places. I’m a big fan of learning by doing. The best way for you to learn more is to try and follow these steps, and see what you learn in the process. So pick up your camera, and  get started. Then come back and let us know in the comments how it worked for you.

 

What is the best price for a photo?

I just saw this post over on Pixiq about how much should you charge for a photograph. Naturally this is a really relevant topic here at Frozen Event.

While we let photographers choose their own prices, a number of our photographers have asked for advice on this exact question. They are asking for something more specific to their situation than “Your photo is worth only as much as someone is prepared to pay for it”. While that is the right answer the question – it does tend to lead the follow on question “what is someone prepared to pay for your photo?”

So I thought it might be useful to see examples of photos for sale, and what photographers are charging for those photos on Frozen Event.

The first type of event we started selling photos for was student dance competitions. You can see some examples here, here, and here. For this photos the target market consists of university students who don’t have much disposable income. After some trial and error with a few photographers, we discovered that the ideal price for small and large digital images is 99p and £1.79 respectively (that’s about $1.50 and $3). Not a huge amount, but when you consider there can be up to a thousand students at a single competition, it doesn’t work out too bad for the photographer.

As a second example, this album is selling photos for a theatre production. Here the photographer charged the same prices, and sold photos, but the small number of people interested in buying photos (basically just the cast) means it wasn’t so feasible. Next time I would suggest a higher price, to find out if they still sell.

Finally, this set of photos was taken for a dance show held the London Erotica Festival (NSFW). The prices were higher this time, at £2 and £3 for small and large photos (about $2.15 and $4.75), and again they sold. This time I personally thought the prices were way too low, and they would have sold just as well at a higher price.

This is just a sample of the prices we have tried here, and we are a long way from yet being able to answer the question of what people are prepared to pay for a photo. To my mind, the answer is that people are probably willing to pay more than you think.

Do you have an opinion on photo pricing? Let me know in the comments!

Are Free Photos Becoming the Norm?

Photo by Ludovic Bertron

You can’t deny the fact that the Internet has changed the landscape of the photography businesses. While cameras have changed a lot, it’s nothing compared with how the business of being a photographer has changed. The marginal costs, that is the cost of taking or selling one additional photo, are approaching free. Once you have a camera, you can take as many photos as you like, and as long as you ignore the wear and tear on the camera it costs nothing. Similarly, once you have a way of selling your digital files, it costs you no time or effort to sell the same photo to a second customer. Unsurprisingly, this has caused an explosion in the number of “professional” photographers out there.

In the first wave of changes to the photography world, we saw microstock sites spring up. The cost of buying a photo tracked the cost of taking a photo, and while they didn’t quite reach free, they were very cheap. This has opened up a whole new market. Blog authors now pay for photos to illustrate their articles.

Along side this, many photographers who made a living selling photos to magazines started to suffer. When a magazine needs photos for an article, it can do the same thing bloggers do. They can log on to a microstock site, and buy their photos super cheap. Even getting a cover photo from a stock photo site is not unheard of. True, some articles require specially commissioned photography, but, unsurprisingly the competition for these jobs is fierce, and only a few elite photographers can play this game.

The second wave of this change is now bringing free stock photography to the Internet. Flickr has for a long time now, allowed photographers to mark their photos with a creative commons licence. Setting this licence on a photo grants permission for other people to use your photo, even commercially in some cases, for free. But trying to find good quality photos on Flickr for a specific theme can take forever. A problem that is now partially solved by Compfight.

What I am starting to see now, are sites like FreeDigitalPhotos.net. They do exactly what they say on the tin: Free Photos! FDP is a microstock library that gives away its photos for free – but only a small sized copy. Great if you want to use it for a blog post, but no good for a magazine or other uses (though you can pay for a larger version).

The clever thing is that when you use one of their free photos you have to include a link back to FDP. It’s a great way for them to spread the word about their site, and one that Google particularly thinks is pretty cool. This trick has allowed them to get to the front page on Google for searches like “Free stock photos”. Take a look and see.

Naturally FDP are not the only guys with this idea. One look at the google search results page shows you a huge number of sites offering free stock photos. One of the big players, Dreamstime, are also starting to offer free stock photos. I can’t image that is will be long before you can get “professionally” taken free stock photos for just about any subject.

With so many photos available for free, there is a big question facing anyone who wants to earn money as a photographer: Who will pay for your photos?